A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or word mark). In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company’s logo is today often synonymous with its trademark or brand.

Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy. Corporate identity helps organizations to answer questions like “who are we?” and “where are we going?” Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups.

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include; web graphic design, interface design, authoring; including standardized code and proprietary software, user experience design and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.

Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). This can include web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development.
Web Development can be split into many areas and a typical and basic web development hierarchy might consist of:
» Ajax: Asynchronous JavaScript provides new methods of using JavaScript
» Flash: Adobe Flash Player is a ubiquitous browser plugin ready for RIAs
» JavaScript: JavaScript is an ubiquitous client side platform for creating and delivering rich Web applications
» jQuery: Cross-browser JavaScript library designed to simplify and speed up the client-side scripting of HTML
» HTML5 and CSS3: Latest HTML proposed standard combined with the latest proposed standard CSS

Social media employ web- and mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” Social media are social software which mediates human communication. When the technologies are in place, social media is ubiquitously accessible, and enabled by scalable communication techniques.

A domain name is an identification string that defines a realm of administrative autonomy, authority, or control on the Internet. Domain names are formed by the rules and procedures of the Domain Name System (DNS).